Conventional wisdom holds that search marketing is about maximizing presence – and media performance – on traditional search engines like Google. But modern consumers’ behaviors and motivations when it comes to the act of searching are not so monolithic. Using insights gleaned from proprietary cultural and consumer insights, this thought leadership piece will explore the changing landscape of consumer search behaviors, the range of Search, Social, Retail, and Smart TV platforms that consumers are turning to when searching and why they are turning to them, and the massive disruption generative AI (GAI) brings to search. Additionally, this piece outlines strategic implications for marketers to adapt from managing “Search” the channel to maximizing presence and performance across consumers’ varied ecosystems of search.